Renewal of a trademark registration in three classes of goods or services, filed after the protection period has expired but no later than six months from that date
Keeping Your Trademark Protection Alive
A registered trademark is one of the most valuable assets a business can own, but its protection is not unlimited in time. Registration is granted for a fixed period, after which it must be renewed if you want to keep your exclusive rights. Renewing on time is usually a simple process, yet missing the deadline can put years of investment in your brand at risk.
Why Renewal Matters
As long as your trademark is registered and renewed, you can rely on it to stop others using an identical or confusingly similar sign for the goods or services it covers. If the registration lapses, that protection may be lost and a competitor could even register a similar mark. Restoring rights after a lapse can be difficult, more expensive and is not always possible, so it is far better to plan ahead.
Planning Your Renewal
Many offices allow a renewal request to be filed within a set window before the expiry date, and some also offer a limited grace period afterwards, often with an additional fee. Because the exact rules differ between national, EU and international registrations, it is sensible to check the requirements for each of your marks well in advance. A renewal is also a good moment to review your portfolio:
- Are you still using the mark for all the registered classes of goods and services?
- Has your logo or wording changed in a way that may require a new application?
- Have you entered new markets where you need additional protection?
- Are the owner’s details and address in the register still correct?
Renewal and Use
In many jurisdictions, a trademark that is not genuinely used for a long period can become vulnerable to challenge, even if it has been renewed. Keeping evidence of use, such as invoices, marketing materials and product photographs, can help you defend your rights if they are ever questioned.
How We Can Help
We can monitor your renewal dates, prepare and file the necessary requests and advise whether any changes to your registration are worth considering at the same time.
If your trademark is approaching its expiry date, or you are unsure when it needs renewing, contact eTuls and we will help you keep your brand protected.
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