Both the ® and ™ symbols are associated with trademarks and intellectual property. Of the two, the ® symbol is the one you will see most often.

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Using Trademark Symbols Correctly

The symbols ® and ™ are familiar to most consumers, but businesses are not always sure when they may use each one. Using them correctly signals that you take your brand seriously, while using them incorrectly can mislead customers and, in some countries, may even have legal consequences.

The Registered Symbol

The ® symbol generally indicates that a trademark has been registered. It should normally be used only in connection with goods or services covered by the registration and only in countries where the mark is actually registered. Using it for a mark that is not registered, or in a country where protection does not exist, may be regarded as misleading, and in some jurisdictions this can be an offence.

The Trademark Symbol

The ™ symbol is commonly used to indicate that a business regards a sign as its trademark, even if it has not been registered or the application is still pending. It does not in itself provide legal protection, but it can serve as a notice to others that you claim rights in the name or logo.

Practical Tips

  • Check where your trademark is registered before using ® on international materials
  • Use the symbol only with the mark in the form that is registered
  • Apply symbols consistently on packaging, websites and marketing
  • Avoid overusing symbols, for example on every mention in a long text
  • Update materials once a pending application has been registered

Symbols Are Not a Substitute for Registration

Neither symbol replaces the protection gained from registration. If your brand is important to your business, registering it in the countries where you trade gives you much stronger rights to prevent others from using similar signs.

International Sales

If you sell abroad, remember that trademark rights are territorial. A mark registered in Slovakia or the EU is not automatically registered in the UK or the USA.

If you would like to register your trademark so that you can use the ® symbol with confidence, contact eTuls. We can carry out searches and handle applications in Slovakia, the EU, the UK and other countries.